What High-Scale Ecom Teams Are Switching to After Ghost Browser

What High-Scale Ecom Teams Are Switching to After Ghost Browser

For years, Ghost Browser was the go-to tool for ecom teams managing multiple ad accounts across Facebook, Google, and TikTok. Its Chrome-based engine and user-friendly profile management made it an attractive option. But in 2025, a growing number of high-scale ecom teams are moving away from Ghost Browser in favor of more advanced solutions. After testing it myself and speaking with several agency owners, here’s what they’re switching to — and why.

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Why Ecom Teams Loved Ghost Browser

Ghost Browser became popular because:

  • It runs on Chromium, offering a familiar experience
  • Supports multiple proxy profiles in different tabs
  • Easy profile switching for managing multiple stores and accounts
  • Affordable for small-to-medium teams

For basic account management, Ghost Browser was a solid choice. But as ecom teams scaled their operations, limitations became impossible to ignore.

Why High-Scale Ecom Teams Are Moving Away

1️⃣ Insufficient Fingerprint Protection

Ghost Browser was never designed to be a true antidetect browser. Advanced fingerprint checks now expose its weaknesses — resulting in more account bans for large ecom teams.

2️⃣ Performance Bottlenecks

Running 50–100 profiles in Ghost Browser causes memory and CPU overloads. Teams managing global ad campaigns need stability — and Ghost Browser struggles to deliver it at scale.

3️⃣ Limited Automation Capabilities

Ghost Browser lacks the robust API support that modern ecom teams need for automation. Integrating it with Puppeteer, Playwright, or Selenium is clunky and unreliable.

4️⃣ Poor Team Collaboration

Profile sharing across large remote teams is cumbersome in Ghost Browser. Sync errors, profile corruption, and inconsistent cookie handling slow down campaign execution.

5️⃣ Higher Platform Detection Rates

Facebook, Google, and TikTok detection systems have evolved rapidly. Many ecom teams report increasing flag rates and bans when running Ghost Browser profiles on these platforms.

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What They’re Switching to — Multilogin

After testing multiple options, the clear favorite among high-scale ecom teams is Multilogin. Here’s why:

  • Advanced fingerprint spoofing — passes all modern checks
  • Extremely stable — handles 200+ profiles effortlessly
  • Robust API — ideal for deep automation and scaling
  • Enterprise-grade profile syncing — perfect for global teams
  • Lower platform detection rates — keeps accounts alive longer

Multilogin also offers a Free Trial and a 50% discount (use code: ADBNEW50) — making the transition easy and affordable for growing ecom teams.

Resources That Helped Me

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Final Thoughts

Ghost Browser may still be fine for small teams or testing environments. But if you’re running a high-scale ecom operation in 2025, it simply can’t keep up. Multilogin delivers the fingerprint protection, stability, automation, and team features that modern ecom teams require.

If your ecom team is ready to scale globally, Multilogin is the best choice — and now is a great time to switch with a 50% discount available.